Connected Living
A physical retail experience designed to make connected living feel simple & personal.
ROLE
Associate
Creative Director
SCOPE
UX · UI · Product
Art Direction · Strategy
TIMELINE
3 months
San Francisco, CA
OUTCOME
Samsung Retail
Store Experience
THE BRIEF
Connected living is genuinely powerful. A Galaxy Watch that tracks your workout, a Neo QLED that coaches your form, a SmartThings routine that dims the lights when you start a yoga class, these things work together in ways that genuinely improve people's lives.
The problem is that none of that is obvious standing in a store.
The average shopper doesn't know what SmartThings is. They don't think about their devices as an ecosystem. They think about the phone in their pocket or the TV on their wall.
The brief was to bridge that gap. Build a physical space and a software experience that could meet shoppers where they were, not with spec sheets and feature lists, but with a journey built around their passions.
The space was designed around Gen Z passions and activities. Fitness, Cooking, Entertainment, Productivity, and Energy Saving rather than traditional room-by-room categorization. Less about where you live, more about how you live.
THE APPROACH
+
THE JOURNEY
THE SPACE
The "+" motif carried throughout the physical canopy structure, video walls flanking the space, and a touch screen kiosk at the center of the experience designed to engage shoppers through their journey.
The space is organized by passion rather than product category. Fitness, Cooking, Entertainment, and Energy Saving are each given their own device zones to interact with and the zoning is mixed to allow for more interchangeable, customized experiences.
6-10
4
5
Passion categories. Fitness, Cooking, Entertainment, productivity, Energy Saving
LED lighting
Bamboo flooring
Materials follow In-store design standards to ensure harmonious integration, but with an increased emphasis on visibly sustainable materials. Darker palette choices across the space offer contrasts that can draw focus to the screens where we want people to try the devices.
ATTRACT
Stage 01 Attract — full-height video walls visible from 15 feet outside the experience zone pull shoppers in before they've made any conscious decision to engage.
THE KIOSK
At the center of the experience sat the Connect+ Studio touch screen table kiosk running the core interactive software. This is where engagement deepened into interaction. Shoppers could build their own connected home by selecting by Passion, Room, or Product dragging devices into a central canvas, and watching as the system surfaced device pairings and what they could do together.
The interface was designed for both guided and unguided exploration where a Samsung associate could walk a shopper through a recommended journey, or a confident visitor could build their own stack independently.
THE DEMO
At the center of the experience sat the Connect+ Studio touch screen table kiosk running the core interactive software. This is where engagement deepened into interaction. Shoppers could build their own connected home by selecting by Passion, Room, or Product dragging devices into a central canvas, and watching as the system surfaced device pairings and what they could do together.
Track real-time metrics like heart rate and calories burned. Just connect your Galaxy Watch to your TV and start working out.
THE OUTCOME
The Samsung CX-MDE Connected Living experience was pitched, won, and deployed into Samsung Experience Stores with a full physical retail environment where software, hardware, and space design worked together to make connected living feel accessible and genuinely compelling.
RFP pitched and won. Designed and delivered the MDE Connect+ experience as a modular framework for Samsung Experience Stores.
Four-stage physical journey: Attract, Engage, Interact, Transact, from exterior video wall to in-store purchase.
Connect+ Studio with Passion, Room, and Product based navigation, designed for guided and unguided exploration.
QR based bridge leaves shoppers with a clearer sense of connected living and direct path to the devices that fit their life.
