California born, orange pilled father of two. I’ve spent the last 18 years building products, campaigns, and experiences across tech, entertainment, and lifestyle. My background spans everything from UX and creative direction to illustration, web design, and global brand campaigns. I’ve worked with companies ranging from Samsung and T-Mobile to Pixar, Nike, Disney, Crocs, and Hot Wheels, serving as both creative leader and hands-on maker.

After 15 years inside agencies and leadership roles, I stepped away from the agency life to focus on selective retainer clients and consulting partnerships to be more present for my two young boys while they were still young enough to want me around. That decision allowed me to stay deeply involved in creative without sacrificing school pickups, T-ball games, and time at home.

As I continue to evolve as a hands-on creative leader, I’m focused on being part of a collaborative team that blends culture, storytelling, and thoughtful systems into experiences that feel genuine and memorable.