Matthew Cantrell
Design Director, Product and User Experience
Matthew-Cantrell.com
San Luis Obispo
Summary
Accomplished Experience Designer with over 17 years creating thoughtful digital products, retail experiences, and visual systems for global brands. Skilled in blending strategy, storytelling, user research, and cross functional collaboration to craft user experiences that feel intuitive, engaging, and impactful.
Experience
Razorfish - Publicis Sapient
Associate Creative Director | Product & Experience
Samsung, T Mobile
2018 - 2022
San Francisco, Ca
Hands on design leader for applications and digital experience.
-Designed intuitive user experiences and interfaces for retail applications with millions of installs, localized for over 60 countries.
-Collaborated with cross-functional teams to optimize for customer satisfaction and implement user feedback effectively.
-Led user testing sessions that identified key areas for improvement and continued iteration.
Firestone Walker - 805
Global Creative Director
Firestone Walker, 805 Brewing
2019 - 2020
Paso Robles, Ca
UX Design leader for applications and digital experience
-Designed intuitive user experiences and interfaces for retail applications with millions of installs, localized for over 60 countries.
-Collaborated with cross-functional teams to optimize for customer satisfaction and implement user feedback effectively.
-Led user testing sessions that identified key areas for improvement and continued iteration.
Lincoln Design Co.
Creative Lead | Art Director
Crocs, Nike, Mattel, Black Rifle Coffee
2016 - Present
Vancouver, Wa
Botique creative studio lead offering white glove creative services for premium clients.
-Designed intuitive user experiences and interfaces for retail applications with millions of installs, localized for over 60 countries.
-Collaborated with cross-functional teams to optimize for customer satisfaction and implement user feedback effectively.
-Led user testing sessions that identified key areas for improvement and continued iteration.
NHS Inc.
Art Director
Independent Trucks
2021 - 2026
Santa Cruz, Ca
UX Design leader for applications and digital experience
-Designed intuitive user experiences and interfaces for retail applications with millions of installs, localized for over 60 countries.
-Collaborated with cross-functional teams to optimize for customer satisfaction and implement user feedback effectively.
-Led user testing sessions that identified key areas for improvement and continued iteration.
Ernie Ball
Art Director
Ernie Ball, Music Man
2017 - 2018
San Luis Obispo, Ca
UX Design leader for applications and digital experience
-Designed intuitive user experiences and interfaces for retail applications with millions of installs, localized for over 60 countries.
-Collaborated with cross-functional teams to optimize for customer satisfaction and implement user feedback effectively.
-Led user testing sessions that identified key areas for improvement and continued iteration.
Strengths
Empathetic Listener
Skilled at understanding user needs via in-depth interviews, surveys and user testing resulting in user-driven designs.
Collaborative
Experienced in working closely with cross-functional teams on complex projects to deliver seamless user experiences, optimized for the user.
Detail Oriented
Known for meticulous attention to detail that ensures the accurate deliveries and satisfied users.
Skills
User Research | UX | Product Design | Interaction Design | Experience Design | Creative Direction | Art Direction | Copy | Figma | Sketch | Adobe XD and CS
Certification
User Experience Research & Prototyping
Behavioral Economics in Action
Passions
Illustration
Passionate about illustration with a track record of creating over 1000 graphics, primarily in the skateboarding and music industries.
Music
Musician since an early age, and admittedly addicted to collecting vintage guitars and gear.
Outdoors
Father of 2 and devoted partner to my best friend; we love adventuring, live music and exploring the outdoors.