Hello I'm

Matthew Cantrell

Creative Director, Product and User Experience

With over 17 years of experience turning ideas into impactful visual stories, I’ve partnered with Fortune 500 companies, global brands, startups, and cultural institutions to create memorable campaigns, products, systems, and brand experiences that connect with people.

Projects

Product Design

Samsung - Native Retail Applications

A personalized user journey through device features and specifications for a custom retail experience.

Visual Design

Samsung.com/Apps Branding & Marketing

The project involved leading a cross-disciplinary team to develop the launch strategy for a groundbreaking smart device.

Experience Design

Samsung - SmartThings In-Store Experience

This large-scale project brought together lighting, set design, and interactive digital art to create an immersive environment for festival attendees.

Experience

Associate Creative Director | Product & Experience

Razorfish

2018-2022

Global Creative Director

Firestone Walker

2019-2020

Design Lead | Art Director

Lincoln Design Co.

2016-Present

Art Director

NHS Inc.

2021-2026