Connected living
in-store experience
Discover, share, and enjoy movies and series with our app.
Complexity made simple
The idea of a connected ecosystem of devices can feel complex and hard to communicate, but doesn’t have to be.
We needed to reduce connected living to a simple idea that anyone can approach.
The approach
The idea of a connected ecosystem of devices can feel complex and hard to communicate, but doesn’t have to be.
We needed to reduce connected living to a simple idea that anyone can approach.
Problem Definition
Strategy Analysis
User Research
Wireframe & Design
Usability Research
Business Scope
Desktop Research
Competitive Analysis
Journey Map
Archetype Analysis
User Interviews
User Flows
Archetype Discovery
MidFi Prototype
Feature Specification
UI/ Design Language
Usability Testing
Iterative Designs
User Feedback Loop
01 Attract
Video walls that won’t quit. Vivid animation on a large video walls showing the user a simple visual story of interests being supercharged by connecting Samsung SmartThings devices.
02 Engage
03 Interact
04 Transact
We start with a symbol
The “+” symbol is one of the most understood icons on the planet. It represents connection, part of a larger equation & positivity. It is a call to action for people to try connected living in the store and an invitation to customize their own ecosystem.
Samsung Connect +
By intelligently and seamlessly connecting your Samsung devices, you create what didn't exist before, enabling you to customize and superpower your passions. You get more options, more control, more possibilities and more savings. Add more to make the most of what you love.
Sustainably made
Materials follow In-store design standards to ensure harmonious integration, but with an increased emphasis on visibly sustainable materials. Darker palette choices across the space offer contrasts that can draw focus to the screens where we want people to try the devices.
Cork
LED lighting
Bamboo flooring
Recycled fabrics
Tap
Yoga
Time
Say hello to Samsung SmartThings
Tap Yoga Time and watch as the TV turns on, blinds close, lights dim, and the lamp turns on.
Tap Yoga Time to start the experience.
Add devices to your SmartThings stack.
Choose the demo for the selected devices.
Follow on devices for realtime feedback.
Compare your pose across all devices.
Consider your purchase.
Whether you're catching up with friends or enjoying some solo time, immerse yourself in entertainment without limitations.
Complexity made simple
The idea of a connected ecosystem of devices can feel complex and hard to communicate, but doesn’t have to be.
We needed to reduce connected living to a simple idea that anyone can approach.
